About
Born from one dog
The Origin Story
Feral & Co is created for the bond between humans and dogs that doesn’t fit man-made rules.
The kind of bond that grows on trails, open fields, quiet mornings, and chaotic moments, where a dog that can’t trust the human world chooses to trust its human.
Inspired by dogs who came from fear, instinct, and survival –
and the humans who guide them forward without force,
we made our collection.
No obedience scripts.
No suppression of their nature.
Just steps taken together, led by instinct and presence.
We design for real life; the messy, unpredictable kind.
The kind with dirt on your sleeves, wet fur on your chest,
and a dog who checks your energy before checking anything else.
Minimal by look.
Outdoor by nature.
Feral at the core.
They are made for the ones who move differently –
humans refusing to give up and dogs rising from survival.
Progress measured in breaths, not milestones.
Setbacks included.
Chaos included.
Love included.
Play included.
Every item is made on demand.
No bulk. No waste.
Just what’s needed – the way nature works.
Feral & Co is for the pair navigating the world together,
not perfect,
but real.
It takes one to walk with one.
.
For Nika.
The one who taught us what feral truly means.
Custom & Core Edition
A Feral GPT experience
Fera’s UnderDog world: A custom-built GPT and grounded Italian mamma who sits with you at the table.
Designed to be a clarifying lens for human + dog: the underdogs, the misunderstood ones, the ones who don’t fit the advice.
For the days you love your dog, and the days you don’t know what the hell to do anymore.
She’s the room where the Too Much Club drops its label. and always there whenever you need her.
